We’ve sat in your chair.
Enrollment Professor is a small, family-run team of former charter school administrators. We spent years inside schools like yours — through the board meetings, the authorizer reviews, the enrollment dread — and we built this to be the partner we wished we’d had.
The people you'll actually be working with.
No account-manager carousel. The people who built this are the people you talk to.
Steve Nutter
With more than 42 years of experience in business development, marketing, and organizational growth, Steve Nutter has dedicated his career to helping organizations build stronger strategies, improve performance, and achieve measurable results.
Holding an MBA with an emphasis in Marketing, Steve brings a unique combination of business leadership and educational experience, including serving as a Dean of Students and Executive Director of Marketing. His background spans charter schools, major corporations, and small businesses, providing him with a practical understanding of what it takes to build sustainable growth.
For more than 12 years, Steve has specialized in helping charter schools strengthen enrollment through strategic marketing, family engagement, and data-driven enrollment systems. As the founder of Enrollment Professor West, he works with school leaders to move beyond simply generating inquiries and instead build a connected enrollment journey that attracts prospective families, strengthens relationships, improves conversion, and supports long-term student retention.
Steve believes sustainable enrollment growth isn't about spending more on advertising. It's about building the right systems, understanding the families you serve, and making every enrollment opportunity count.
Through Enrollment Professor West, Steve helps charter school leaders turn enrollment challenges into measurable opportunities for growth.
Steve Dekany
After 14 years in education as an administrator focused on recruitment and enrollment — including ten years as a charter network's Chief Marketing Officer — I realized most charter schools need real help getting their enrollment numbers up and stabilized. So I left to do exactly that: help schools build an enrollment culture on their campus.
I've had the privilege of recruiting more than 4,000 families and students into schools that were right for them. I learned you need several cylinders firing at once to be effective — and that educators are busy educating while administrators keep the wheels on. So when is there time to recruit? That's why our team exists: to design, develop, and manage your enrollment so it produces measurable results.
Why we do this.
Enrollment Professor started the way most good things at a school do — because someone saw a problem up close and couldn't walk past it. Between us we've spent decades inside schools and in front of the families who choose them: years as a Dean of Students and a director of marketing, years as an administrator running recruitment, ten of them as a charter network's Chief Marketing Officer.
We kept watching good schools — real, working, good-for-kids schools — lose seats they should have won. Not because the school wasn't strong, but because no one had ever taught school leaders how to be found. So we left to do something about it, and built the partner we wished we'd had.
What we believe, and you can hold us to it: every dollar a school spends is public money, and it should earn its keep. We'd rather tell you the truth than make the sale. And the best system is the one that keeps working when we're not in the room.
How working with us actually feels.
You email, and a real person answers — usually the same day. You get one point of contact who knows your school, not a queue. Every month you get a straight report: calls placed, tours booked, forms in, how the campaigns are doing. No spin, and no chasing us for it.
We've been the client who got ghosted by a vendor. We built this so that never describes us.
“We have never associated with a company so invested in the success of its clients. Everything they do is for the benefit of the schools they represent.”
Brandie EvansExecutive Director, Legacy Preparatory Academy
Start with a conversation.
Book a free Enrollment Growth Session, or just ask to talk to one of the schools we work with. Whatever helps you decide.
Free. About 30 minutes. No pitch.