We run the enrollment engine. You run the school.
Three moving parts carry a family from never-heard-of-you to first-day-of-school. We build and run all three. It starts with one free working session on where yours is leaking today.
The three parts of an enrollment engine.
Each part depends on the one before it. A great campaign with nowhere to land wastes money. A beautiful funnel with no traffic sits empty. Follow-up with no inbound has nothing to work. So we build them as one system, not three services.
Get the right families looking.
We design and run the social and search campaigns and produce the creative — video, ads, parent-facing content — aimed at the families in your community who are choosing a school this year, not at vanity reach.
What you stop doing: writing the post at 6pm.
Stop the leaks.
A conversion site and per-campus tour funnel that turns interest into booked tours and submitted applications. Built, hosted, tracked.
What you stop doing: wondering whether Tuesday's two interest forms ever got a reply.
Work every family to enrolled.
ARMS runs the calls, texts, emails, and reminders from first contact to first day, campus by campus. Nothing waits for a free afternoon that never comes.
What you stop doing: being the system.
How ARMS works →“It brought so much traffic to our school website that it's resulted in a huge increase in enrollment. We get so many applications now that we've started a waiting list.”
Amanda WoolleyEnrollment Manager, Independence Charter Academy
What we do, and the small part that stays yours.
Done-for-you is the whole point. But it isn't no-involvement — and we'd rather be straight about that now than surprise you later.
We handle
- Campaign strategy, build, and management
- All creative production
- The conversion site, forms, and tour calendars
- ARMS setup and daily management
- The calls, texts, emails, and reminders
- The monthly reporting
Stays with you
- One point of contact who can approve work and speak for the school
- Access to your accounts and your story
- Quick sign-off on creative — we make it easy: a shared doc, a fixed turnaround
- The actual tours and family conversations, which should always be you
If a vendor tells you enrollment marketing is zero effort on your end, they're the vendor who disappears in three months. The right amount of your involvement is small. It isn't nothing.
It starts with one working session.
Before anyone talks about hiring us, we get on a call and look at your actual enrollment process: how families find you, what happens when they raise a hand, where the follow-up drops. About 45 minutes.
You walk away with a clear read on where your enrollment is leaking and what it would take to fix it. Written down. Yours to keep. Useful whether you work with us or not.
It's free, and it isn't a sales pitch wearing a different hat. If we're not the right fit for your school, we'll tell you.
Bring whoever owns enrollment. No prep needed.
We speak charter.
You won't have to explain what an authorizer is, why ADA drives everything, or how LCFF flows. We've lived it. So the campaigns respect your compliance language, the messaging fits the school-choice conversation actually happening in your community, and the person on your call has sat through a renewal review from your side of the table.
A generalist agency learns your world on your dime. We already live in it.
See where yours is leaking.
Book a free Enrollment Growth Session and we’ll map your enrollment process end to end — and show you the gaps families are slipping through right now.
Free. About 45 minutes. No pitch.