The enrollment system your school will run on for the next decade.
Most enrollment marketing is a campaign. It runs, it ends, and the next leader starts from scratch. ARMS is the other thing: infrastructure. It lives at your school, captures and works every prospective family from first contact to first day, and keeps doing that after the campaign is over, after a staff change, after you’ve moved on. You’re not renting attention. You’re building something that stays.
What ARMS does, plainly.
Every prospective family who raises a hand — a form, a call, a tour sign-up — lands in ARMS and gets worked, automatically and on time. Calls placed. Texts sent. Emails that don't read like spam. Tour reminders that bring the no-show rate down. Routing, so a family in one campus's catchment reaches the right calendar and the right person.
It doesn't get tired on a Friday. It doesn't forget the family from three weeks ago. And you can see all of it — calls placed, answer rate, tours scheduled, forms in — in one place, without asking anyone for a report.
“EPW's ARMS system has supported us in streamlining our enrollment department and following up directly with families.”
Kimberly AguilarCommunity Relations Coordinator, Compass Charter Schools
What happens when leadership changes.
It's the question stewards actually lose sleep over: what survives me? When the enrollment effort lives in one person's head and inbox, the answer is “not much.” When it lives in ARMS, the answer is “the system, intact.”
A new director inherits a working engine and a clear dashboard instead of a shoebox of half-finished tactics. The families already in the funnel don't fall through during the handoff. That continuity is the part a campaign can never give you — and the part that matters most if you think about your school outlasting your tenure. Which, if you're reading this page, you probably do.
Why a general agency can't hand you this.
ARMS isn't a tactic an agency bolts on. It's a system we built, shaped around how charter enrollment actually works: the multi-campus routing, the compliance realities, the long nurture from a winter inquiry to an August start. A generalist would have to invent it — and they won't, because their other clients are dentists and HVAC companies. We built it because we needed it ourselves, back when we were the ones running the schools.
See it working before you decide anything.
Book a free Enrollment Growth Session and we’ll show you how ARMS would map onto your school: your campuses, your enrollment process, your calendar.
Free. About 45 minutes. No pitch.